Chick-fil-a Franchise

chick-fil-a franchise

Dead bodies, body kits and babes: The Work of Michael Bay Pt. 2

Making some more easy bank, Bay returned to his roots with a sequel to “Bad Boys,” with more explosions, more sex and more violence, and of course, more car body kits getting exploding into the stratosphere. “Bad Boys II” was a much darker, even bitter film than its predecessor, ignoring what made the original film guilty pleasure fun. “Bad Boys II” is Bay at his most extreme, pushing the R rating and including an especially heinous scene of a child’s repeated use of the n-word. Critics hated it, but it made money, so look for the third installment by Bay very soon.

Bay had his first taste of box office disaster with “The Island,” a film which cost $126 million to make and only earned $36 million in the states, but $163 million total. By Bay standards, it was an embarrassment. But the strange thing is, it is actually one of Bay’s more interesting films, the one that might actually be seen as something of a lost gem. The story, which was accused of plagorizing the 1979 film “Parts: The Clonus Horror” as well as elements from the novel “Spares” and Philip K. Dick’s “the Penultimate Truth,” is a science fiction/escape tale about Ewan McGregor and Scarlett Johansson trying to escape from a contaminated America to reach “the Island,” a place inhabitable in the wasteland. There are lots of silly “clone” plot points and silly coma drama, but it was at least an interesting divergence from Bay’s usually shtick. The worst thing about the film, and something which would become a trend with Bay, was his use of prominent and obvious product placement: including, Valvin Klein, Reebok, Miller Light, NBC, Apple, Nokia, Ben & Jerry’s, Budweiser, General Motors, and Microsoft, to name a few.

Then game “Transformers,” an idea so obvious to be a success that it is strange it hadn’t happened sooner. Mix in child-toy nostalgia, cool cars, hot chicks, robots and explosions—audiences couldn’t help but go see it. Visually, “Transformers” was a huge success, taking CGI to its limits, with each part of the Transformers’ CGI transformation from car to robot intricately mapped out so you could see every gear, every piston change. The first “Transformers” had a legitimate story, though a silly one. The second “Transformers” abandoned all pretense of plot for more action, more Megan Fox, and more conservative political subtext. The second “Transformers” movie was an even bigger success than people imagined, with product placement and public relations pushing the film down America’s throat. It was one of the worst reviewed movies of the year, with even star Megan Fox, who owes everything to Bay’s casting of her in the franchise, ripping on the movie’s ridiculous plot and even Bay’s tyrannical directing style.

With the amount of money that Bay and his producers and the studio are rolling in, they would be stupid not to close the franchise with another film. Bay has already signed on for the third installment in the franchise to be released in 2011. It is likely to be a film so big that it threatens to destroy the world as we know it. Thank you, Michael Bay.

About the Author

Alan McGee is a freelance writer from MN.

Never on Sundays