David Beckham Named Brand Ambassador for EA SPORTS Active 2
GENEVA–(BUSINESS WIRE)–Today, EA SPORTS™, a label of Electronic Arts Inc. (NASDAQ:ERTS), announced the signing of global football superstar David Beckham as brand ambassador for EA SPORTS Active 2, an innovative line of interactive fitness products that feature personalized, customizable workouts. Beckham will act as the franchise spokesperson and will be featured in advertising and retail …