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10 ideas to make your next business plan soar

A business plan is a critical document for any business.  PERIOD

SCORE – the Senior Corps Of Retired Executives lists the lack of a business plan as one of the top three reasons a business fails.  Any creditable book on owning or running a business ownership states its importance.

If you put a business plan together there are two types.  The first is a business plan for a brand new business with second type for an existing business.  If you would like a free template to use for either business plan, please visit my website;  Items 7 & 8 are the respective business plans and come from documents created by SCORE and are available for free.

To create the best business plan that you can, consider the following ten tips.

1.     Complete all sections

Business plans take a little time to create.  Don’t rush the process.  Part of its value is making you take a thought in your head and convert it to a valuable and considered idea.

2.     Focus on cash flow if the business plan is to support a loan application

If the business plan is to support a loan application to a bank, make sure the cash flow projections are solid and make sense.  If financial planning is not one of your strengths, consider getting help from a professional so you get it right.  Preferably work with someone that you will use on an ongoing basis in the business so they can provide continuous and consistent advice.

3.     Include a Break-even analysis if the business plan is for a loan application

A bank is in business to make money.  The bank therefore want to see from you that you understand there will be income and costs but more importantly, how long it will be before you get to a break-even situation and whether you have the resources to get there, and just as importantly, what buffer you have if it takes longer than you think.

4.     Financials need to be realistic

Points two and three above also concern your finance, but this one is just as important and that is, make sure your financial projections are realistic.  If the reader of your business plan doesn’t think your financial projections are realistic they will question the rest of the business plan, if they decide to take your business plan seriously.

5.     Tell a story but don’t hype the story

This is not a marketing document for somebody to buy your product or service.  It’s a document to explain the what, how, when, where, why of both the present and future of the business.


6.     Write the plan to the person who knows nothing about the business

A business is a living and breathing entity that essentially has two main components; people and money.  The goal is to explain in simple terms to anyone who reads the business plan what the business is about and what it stands for and how the thoughtful and proper use of both capital and labor will be successful and what help is required to contribute to that success, if the business plan’s purpose is to support a loan application.  Remember, write the business plan according to the audience that will read it.

7.     Keep the business plan business-like and professional.  Not a place for humor or personality.

If the business plan is to support a loan application, most lenders are looking to see the direction of the company, whether their capital investment will be used wisely and that the business is something they can believe in. 

8.     Make sure the details are accurate – don’t exaggerate

A business plan is a place to introduce and explain.  Wherever possible, support opinions, thoughts or suppositions with facts and statistics; this is not the place for unrealistic exaggerations.  Every business fits broadly into an SIC or NAICS.  SIC stands for Standard Industrial Classification whereas NAICS stands for North American Industry Classification System.  Reports and information about these industries are available and provide readily available data about an industry and the direction it’s going.  Use this data in your reports to give credibility to the business plan.  Your local library will help with getting access to this information.

9.     Be concise, clear and simple

This is a business document.  The reader is not looking for a novel, they can get that from a bookstore.

10.Be careful with the use of technical jargon

Technical jargon can speak to the sophistication of the business plan but it can quickly alienate a reader who is not familiar with all the terms.  Use technical jargon sparingly or provide a simple and clear definition, if it’s important to use.  Make sure the explanation is generally accepted; not the writer’s pet project.  If in doubt, have someone removed from the business read the business plan and offer constructive criticism.

 For more information about business ownership, visit Andrew’s website at

About the Author

Andrew is a 5-time business owner that loves helping entrepreneurs exit or enter business ownership. His services include business brokerage; helping owners sell and/or buyers purchase a business. He also provides consulting on purchasing a franchise, certified machinery and equipment appraisals and business valuations. To ensure this is done to the highest standards, Andrew carries the CBI designation from the International Business Brokers Association and the CBB from the California Association of Business Brokers. Appraisals for Machinery & Equipment are certified with the CMEA designation from the NEBB Institute. Andrew carries a Brokers License from the California Dept. of Real Estate, is a member of the Sacramento Metro Chamber of Commerce and the Sacramento Chair of the California Association of Business Brokers. Andrew is available for speaking engagements.

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