Franchise International Malaysia 2009

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MarketWatch: Drinks – February 2010 – Market Research Report on Aarkstore Enterprise


The Drinks MarketWatch contains the latest news, analysis and opinion, covering all the month’s major issues including mergers and acquisitions, marketing and regulatory issues. It covers the period from December 15 – January 14 2010.


*Geographic coverage: global

*Category coverage: drinks


Drinks MarketWatch provides monthly insight into the key events in the drinks industry

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*Gain monthly insight into the key events across the drinks industry

*Learn more about the news, analysis and opinions of your industry

Table of Contents :

News in Brief 2
Focusing on the needs of non-traditional energy drinkers 4
Functional drinks: top flavors in new products 7
New drinks launches by category, September to November 2009: juices and carbonates see growth 8
Product claims: new drinks launches, September to November 2009 9
PepsiCo: investing in Gatorade brand 10
Punch Taverns: declining sales as on-trade falters 11
Heineken: White Lightning brand dropped 12
BrewDog: fundraising target met despite negative press 13
Vitaminwater: embracing the connectivity mega-trend 14
Headlines 15
Suntory Liquors to acquire 70% share in ASC Fine Wines 15
Blavod Wines & Spirits H1 profit down 15
Publix Supermarkets to distribute Title Sports Drink in south Florida 15
Carlsberg Malaysia appoints new managing director 15
Healthy Coffee and Heng Yi Non Gzi to form joint venture company China 15
New Leaf Brands expands distribution of New Leaf Tea in North Carolina 15
Reed’s announces partnership with GBL Distributing 15
Playboy Energy Drink to be available in Michigan 16
Magnotta Winery Q3 net earnings down 16
Marani Brands partners with Southern Wine & Spirits in Nevada 16
Jamba Juice and Centerplate signs franchise agreement 16
New Leaf Brands appoints vice president of national accounts 16
Innovative Beverage to launch drank in Canada 16
Skinny Water expands distribution in California 17
Coca-Cola names new board member 17
North Cove Springs launches new line of flavored water beverages 17
Beverage Plus expands distribution in Cuba 17
Southern Wine & Spirits announces management change 17
PepsiCo deploys Orion Energy Systems technology 17
SkyPeople retains corporate communications advisor 17
Kraft Foods Europe announces new executive appointment 18
Martek Q4 net income widens 18
Blue Gem Enterprise to distribute Apple Rush’s organic juices 18
Apple Rush completes first production run of sparkling beverages in cans 18
Russell Brews announces co-packing agreement with Chambar Restaurant 18
Celsius to be available in Marsh Supermarkets 18
Direct Wines appoints new global wine director 19
Foster’s announces management change 19
Big Red Holdings offers purchase price to acquire Jones Soda 19
Remy Cointreau USA appoints vice president of human resources 19
Hawaiian Springs partners with Inter-Islands Distribution 19
Marsham International to represent Reed’s brands in eastern Canada 19
Heineken acquires remaining syndicated bank debt of Globe Group 19
Consentino Signature Wines H1 loss widens 20
Celsius beverage to be available at Stop & Shop and Giant supermarkets 20
NutriPure appoints West-Pack Industries to blend and package Nu2O products 20
International Dairy and Juice acquires Beyti 20
Efes Breweries International announces management changes 20
New Leaf Brands signs consulting agreement with Cascadia Consulting 20
ConAgra accuses Dean Foods for trademark infringement 20
Ex Drinks introduces new relaxer beverage 21
BeBevCo makes management changes 21
Skinny Water now available at Kings Supermarkets 21
Celsius beverage now available at all Rite Aid drugstores 21
Golden Dragon annual net loss declines 21
Fresh & Easy announces introduction of Dutch Republic 1581 Beer 21
China Marine completes acquisition of Shishi Xianghe 21
Sam’s Club to launch new vodka under Rue 33 label 22
Seattle’s Best Coffee introduces new coffee flavors 22
Starbucks to introduce new beverage and food options 22
BeBevCo adds new distributor 22
New Leaf Brands appoints new CFO 22
Russian Standard Vodka USA announces management changes 22
Elk Creek Vineyards introduces new wines under Kentucky Blue Box label 22
Delta Blues Iced Tea Company enters into distribution pact with Tree of Life 23
Leading Brands reports net income in Q3 23
Constellation Brands Q3 net income down 47% 23
Green Mountain extends tender offer to acquire Diedrich Coffee 23
Innovative Beverage to sell relaxation beverage at different Circle K stores 23
Highland Spring announces new executive appointment 23
SkyPeople appoints new distributor to market Hedetang branded juices in Beijing 24
Jamba Juice Company to introduce 10 new hot beverages 24
Bond Laboratories adds new distributor 24
New Leaf Brands announces two new delivery agreements 24
Innovative Beverage enters into agreement with Volunteer Distributing 24
SABMiller to establish new facility in Uganda 25
Business Background 25
SWOT Analysis 27
Strengths 27
Weaknesses 28
Opportunities 29
Threats 30
Further Reading 32
Index 33
Editors 34
Ask the analyst 34
consulting 34
Disclaimer 34

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