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Bison Announces Strategic Relationship With Franchise Portal Services, Llc

Eden Prairie, Minnesota (March 9, 2009) Jeff Elgin, CEO of Capistar Franchise Holdings, Inc., recently announced the implementation of a new joint venture between, the premier online franchise and business opportunities advertising portal, and Franchise Portal Services, LLC, an Atlanta, Georgia based portal management company.

Steve Syers, CEO of Franchise Portal Services and former president of Franchise Gator, will handle the day-to-day management activities of the Bison site and its affiliates. “We have a lot of confidence in Steve’s abilities,” said Elgin. “He directed a period of phenomenal growth during his tenure with Franchise Gator and will now bring his expertise to Bison. We’re excited to have his leadership in the future development of the Bison brand.”

“Today there is a serious need for more value from Internet lead providers,” said Syers.  “Bison already delivers high quality franchise leads, and Franchise Portal Services will be applying proven marketing strategies to further increase results for our advertisers.  We are also very excited to be offering new filtered cost per lead marketing programs to maximize value to our clients.”

“Capistar’s success has been achieved by putting the needs of their customers first,” said Elgin. “This is exactly how Steve Syers led Franchise Gator to market leadership, and that’s one key reason why I am particularly thrilled about being able to work with Steve at Bison.”

“We built Franchise Gator into the industry leader in a few short years by delivering exceptional value and I’m excited to do the same thing for our customers at Bison,” said Syers.

Bison, founded in 1995, has been under the Capistar umbrella since 2003 and is a leader in online lead generation for the franchise and business opportunities industry.

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