Franchise Business In The Philippines

The Jollibee in Us

When it comes to Filipinos, there is only one kind of fast food chain that can provide just the right kind of taste that Filipinos are looking for, and that is the Jollibee Philippine. Jollibee Philippine is the top fast food chain in the Philippines to date, serving their unique menu from their delectable choices of Yumburger to their joyous Chickenjoys for Filipinos all over the world to enjoy.

Jollibee Philippine has been serving us with their delectable collection of fast food such as the Chickenjoy and Yumburger, but have you ever asked where and when and how the Jollibee Philippine has started?

As far as we can remember, the Jollibee Philippine provides us with the most delectable fast-food foods, but did you know that the Jollibee Philippine did not start on selling hamburgers or chickens, it started as an ice cream parlor at Cubao in 1975 with Jolibe as the original name.

But after sometime, they decided on getting the services of a management consultant in the person of Manuel C. Lumba. Lumba suggested that to shift their business of ice cream parlor to hamburgers after his studies showed that a much larger market was waiting to get tapped.

And sure enough, their hamburgers became a hit for a lot of Filipinos. After this success, Lumba next reformed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee. Then Lumba next created the product name “Yumburger” as well as the name “Chickenjoy”.

The stores were re-designed, the service transformed into a full self-service, fast food operation with drive thrus. Not long after, Tony Tan and Manny Lumba went on an observation tour in the United States, attended food service and equipment conventions. Tony Tan put Manny Lumba on center stage by putting him in charge of franchise development.

The Jollibee Philippine have gotten so big that they have decided on incorporating some expansions and acquisitions on other fast-food restaurants. On 2000, the Jollibee Philippine acquired Chowking, allowing Jollibee to be part of the oriental quick service restaurant segment.

Similarly, Jollibee Philippine also acquired Red Ribbon Bakeshop on 2005, another popular fast-food restaurant in the Philippines. In 2006, Jollibee Philippine acquired the Délifrance which further expanded its penetration in the food service industry particularly in the French cafe-bakery, a growing segment of the Philippine food market.

Now, the Jollibee Philippine has become the biggest fast-food chains in the world with an overall count of 1,466 stores in the Philippines namely Jollibee (627), Chowking (377), Greenwich Pizza (236), Red Ribbon Bakeshop (194), Délifrance (28) and Mang Pepe (4). It had 191 stores overseas.

That’s all about the history and present state of Jollibee Philippine. But if you are ever wondering about sending some Jollibee food products your loved ones back home with the stress of going through all that calling and waiting, then visit Express Regalo at to learn how.


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The Pinoy Dream – Food Franchising Business